Authorized Reseller Agreement

We ask all new customers to agree to our Authorized Reseller Agreement. This Agreement is meant to protect you, as a valued Kelli’s partner, as well as our family of vendors and brands.

Authorized Resale Channels:

Certain vendors have strict regulations regarding where and how their products may be resold. Accordingly, items purchased through Kelli’s should only be sold through the following authorized resale channels:
Your brick-and-mortar store
Your business website
Your business catalog or other printed marketing materials
Selling through third-party eCommerce platforms, including (but not limited to) Amazon.com, Walmart.com, eBay.com, and Faire.com, is not allowed.

MAP Policy:

To help protect our vendors and their associated brands, Kelli’s has established a Minimum Advertised Pricing (MAP) Policy. A MAP Policy not only protects the brand, but also ensures a level playing field for any and all resellers in today’s competitive retail environment.
To be a Kelli’s customer, you must comply with our MAP Policy and agree to never advertise items for less than the minimum approved prices set by our vendors. You are not authorized to promote, market, or advertise products for less than the approved MAP.
Only a small selection of items are restricted to MAP pricing. If an item has a MAP price in effect, you will see the MAP price when viewing the item on our website.
Kelli’s MAP Policy does not establish maximum advertised pricing. All customers are free to advertise the price of any product as long as it is at or above the MAP price.

By submitting your account application, you agree to abide by the terms and conditions of Kelli’s Authorized Reseller Agreement.

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